For over a generation, Marathon Projects has been helping to reinforce the brand name identities of major trademarks. Marathon Projects specializes in corporate licensing and has had great success leveraging the brand equity for some of the world’s leading brands. Our past accomplishments clearly illustrate our valued expertise, our widespread relationships and our consummate dedication in creating beneficial results that do make a difference. Below are two examples of extending a brand into totally new markets. Marathon Projects successfully licensed the Elle brand into fashion accessories and the McDonald’s brand into a line of role play toys. Both programs have sold over 50 million dollars in sales.